In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Stephanie Stuckey, CEO of Stuckey’s Corporation.
If you’re my age, or even older, you likely remember the roadside retail brand – Stuckey’s. At one time it was the main roadside convenience store chain along much of the U.S. highways. If you were on a family road trip, you knew that was the place where you could stop and get a consistent experience, lots of treats – including their famous pecan log, and lots of souvenirs to keep everyone occupied in the car.
But I understand if you’re not that familiar with Stuckey’s – it’s not the road trip icon that it once was. At their peak, Stuckey’s had over 350 locations in the U.S. Now they have less than 70.
As Stuckey’s fell out of family hands and was sold and resold to different owners, the brand has been struggling for decades. Until now.
In late 2019 Stephanie Stuckey, grand-daughter of founder W.S. Stuckey, purchased and took the leadership reigns over Stuckey’s and now she’s full-steam ahead on turning the brand around.
Stephanie and I discuss all the work she’s been doing to mount a brand comeback story that’s redefining the road trip experience and capturing the hearts of nostalgia-loving fans everywhere. From her scrappy marketing strategy, to simplifying her operations, to the lessons she learned from her grandfather, to turning a profit for the first time in over five years – it’s all a fascinating discussion that gives you some great insight into how to revive a dying brand.
RESOURCES FROM THIS EPISODE
- Stuckey’s site
- Stuckey’s on Instagram
- Stuckey’s on Facebook
- Stuckey’s on Twitter
- Stephanie on Instagram
- Stephanie on Twitter
ENJOY THIS EPISODE HERE
- Listen on Apple Podcasts
- Listen on Amazon
- Listen on Google Podcasts
- Listen on Spotify
- Listen on Pandora
- Listen on iHeartRadio
RATE, REVIEW & SUBSCRIBE HERE
“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.
REACH OUT
Do you have a guest you’d like to hear on the podcast? Do you have a subject you’d like me to cover?
Let me know on Twitter by tagging me and using the hashtag #SimpleBrandPodcast. You may just hear your name mentioned here on the show.
