In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Andrew Davis!
He’s worked for NBC, MTV AND THE MUPPETS. He’s been featured on The Today Show and in the New York Times. He’s the “2nd most influential content marketer in the world,” and he’s the best-selling author of the book: Brandscaping.
Very few marketers and business leaders focus on the sum total of the full experience they deliver to customers. Instead they focus on a few key pieces of the experience, or they focus on recreating the same performance of their last big content piece. Andrew and I discuss how that approach is wrong and how business leaders can focus on their Loyalty Loop and Marketing Momentum to deliver an overall outstanding experience.
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