In this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast!
I don’t know if you know this, but branding is NOT about design and logos.
It’s about helping a business to look, feel, speak, sound, act, think and connect in a way that resonates with who the audience is, the journey they’re on, and the outcome they want.
So what do you need to build that? A clearly defined brand strategy.
Thankfully Stephen helps you learn how to do just that.
Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts “The Brand Master Podcast”.
Stephen and I discuss his lessons all around what branding and brand strategy truly are and how you can use his processes and framework to create a highly sought-after, stand-out brand. SPOILER ALERT: branding is NOT just about your logo. In fact, you’ll find out that that’s one of the last things you actually focus on when crafting your brand.
Some of the topics we discuss include:
- The true definition of a brand – [SPOILER ALERT] it’s not what you think
- The difference between branding and brand strategy
- How customers choose the brands they want to do business with
- The steps to defining and building your brand strategy
- The value of focusing on customer relationships vs customer transactions
- The need for understanding your audience and your competitors to create your positioning
- Your brand voice is as important, if not more, than your visual identity
- The habits and values that help brand strategists thrive in their career
RESOURCES FROM THIS EPISODE:
Stephen’s website – Brand Master Academy
ENJOY THIS EPISODE HERE
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