In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.
Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses.
Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.
Some of the topics we discuss include:
- The first thing brands need to consider if they want to grow
- How to understand your customer’s purchase cycle and consideration period
- Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
- The right tactics to take to grow awareness
- Don’t confuse your target audience and your brand persona – they can be different
- How to balance nurturing tactics alongside awareness tactics
- The need for using content as a way to nurture and create trust
- Why 3rd party validation is an ideal way to build trust
- Over time, what you deliver consistently becomes your brand – good or bad
- How marketers can use AI in the right way to help cut through all the noise
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