In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.
Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.
He’s the founder of Branding Strategy Insider – an online publication to help marketing-oriented leaders and professionals build strong brands.
Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.
Here’s what we discuss:
- How brand strategy has evolved vs. what has stayed the same
- The best definition of a brand
- How to tie brand and business strategy together when starting a brand
- How branding and customer experience relate
- The best way to build a brand
- How to create a strong emotional connection with your customers
- Why storytelling is key to the brand conversation
RESOURCES FROM THIS EPISODE:
ENJOY THIS EPISODE HERE
- Listen on Apple Podcasts
- Listen on Amazon
- Listen on Google Podcasts
- Listen on Spotify
- Listen on Pandora
- Listen on iHeartRadio
RATE, REVIEW & SUBSCRIBE HERE
“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.
