In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.
Ben’s a marketing and communications expert on a mission to train leaders in effective connection through simplified messaging. He’s the co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win – and How to Design Them.
Here’s what we discuss:
- Why simplified messaging is necessary
- Why your messages aren’t breaking through the noise
- The different roles of communication “senders” and “receivers”
- How empathy should be used in communications
- The distinction between “complex” and “complicated” communications
- Five design principles to use when crafting a message
- How to avoid Frankenstein messaging
- The value of constraints in creating your message
RESOURCES FROM THIS EPISODE:
- Ben’s website
- Ben’s book – Simply Put: Why Clear Messages Win and How to Design Them
- Ben’s 1,000 Words Checker
- Ben on LinkedIn
ENJOY THIS EPISODE HERE
- Listen on Apple Podcasts
- Listen on Amazon
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- Listen on Spotify
- Listen on Pandora
- Listen on iHeartRadio
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