In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster.
Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.
And Tamsen is the author of the best-selling book – Say What They Can’t Unhear: The 9 Principles of Lasting Change.
Here’s what we discuss:
- Why so many change initiatives fail in the longterm
- The biggest mistakes in change communication
- How to understand what’s important to your people
- How co-creation with others leads to more buy-in
- Dealing with antagonists and indifferent stakeholders in your change approach
- BONUS: Applying change principles as parents
RESOURCES FROM THIS EPISODE:
- Tamsen’s website
- Tamsen’s free resource for you – The Compact Case
- Tamsen’s book – Say What They Can’t Unhear: The 9 Principles of Lasting Change
- Tamsen’s book – Find Your Red Thread: Make Your Big Ideas Irresistible
- Tamsen’s Message Design Institute
- SIMPLE brand #75: Tamsen Webster – Find Your Red Thread
ENJOY THIS EPISODE HERE
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